GAUGING OPPORTUNITY THROUGH EDUCATION, DATA, & EXPERIENCE
In a nascent industry like Hemp, where visionaries blazed the trail and now the space is attracting countless seasoned and unseasoned professionals, education and data is critical to making informed and intelligent decisions on which acquisitions and partnerships to pursue.
Reading content on the internet is not enough. Generation Hemp's team made education and continuous education the first priority. We brought on a seasoned Hemp Industry professional, who specialized for 8 years in collection and reporting of data gathered directly from business leaders in every segment of the supply chain. We conducted site visits in top Hemp producing regions. We had hands-on tours, where technology and decision-making was explained in detail. We attended industry trade shows and financial conferences.
This process, combined with the team's collective professional experience, has resulted in the ability to make informed assessments and decisions.
From Variety to variety and Certified to certified, there is A LOT of critical information needed when looking into seeds and the consistency in a variety's or cultivar's genetics. One thing we have found as we've explored the seed segment of the supply chain, is to verify, verify, and verify again.
THE NEW WILD WEST
There is a massive amount of information involved in the planning, planting, cultivation, production, pest management, harvesting, drying, and storage of Hemp - even farmers of more traditional crops who have swapped out acreage to grow hemp have had a few kinks to work out.
Finding distribution channels for product sales is critical, and the landscape is changing as quickly as the rest of the industry. Here is a look at the evolution, the challenges, the opportunities, and some projections.